Turn Your Contact List into Audience Intelligence
Campaigner’s Audience Insights and AI Insight Builder help you understand your contacts using enriched demographic intelligence and then instantly turn those insights into targeted email segments.
Instead of guessing who your audience is, you can discover meaningful patterns in your contact list and build campaigns designed specifically for the people most likely to engage.
Understand Your Audience at a Glance
Instead of digging through raw data, you can instantly explore your audience using clear, interactive charts that show insights such as:
- Age distribution
- Gender breakdown
- Geographic location
- Marital status
- Languages spoken
This makes it easy to understand the makeup of your audience and identify meaningful segments within your database.
Audience Insights (Essentials) is automatically available for Campaigner accounts in North America.
Discover Hidden Opportunities in Your Audience
Audience Insights also surfaces Insight Tips that highlight interesting patterns within your contact list.
For example, the system may identify a segment of your contacts that share common characteristics such as profession, language, or home ownership status.
These insights help marketers quickly uncover new opportunities for:
- targeted email campaigns
- personalized messaging
- improved audience segmentation
Each insight can be explored further using AI Insight Builder.
Insight Tips
Did you know?
30% of your contacts live in Washington, are between the ages of 21-40 and speak English
Did you know?
19% of your contacts are Male Law Professionals who are probable Home Owners
Did you know?
20% of your contacts are Finance Professionals with a net worth of $51-100k, with 3-5 children
Did you know?
18% of your contacts are Single Females working for Microsoft
Turn Insights into Targeted Email Segments
AI Insight Builder allows you to transform audience insights into actionable mailing lists. Instead of manually building complex filters, you can simply describe the audience you want to reach using natural language. For example:
- People whose gender is male and likely own their home
AI Insight Builder converts this request into a precise audience segment that can be assigned to a mailing list.
Once your segment is created, you can immediately use it to launch targeted campaigns designed for that specific group.
AI Insight Builder
Unlock Deeper Audience Intelligence
For marketers who want deeper insight into their audiences, Campaigner also offers Advanced Audience Insights, available with AI Insight Builder.
Advanced insights may include additional demographic and lifestyle indicators such as:
- Estimated net worth
- Home ownership status
- Education level
- Field of education
- Household indicators such as presence of children
These additional attributes provide deeper context about your audience and enable more sophisticated targeting strategies.
From Insight to Action
Audience Insights and AI Insight Builder work together to help marketers move seamlessly from discovery to execution.
- Explore your audience with Audience Insights
- Identify interesting segments and patterns
- Use AI Insight Builder to generate targeted audiences
- Assign contacts to new or existing mailing lists
- Launch highly relevant campaigns
By combining audience intelligence with AI-driven segmentation, Campaigner helps marketers deliver more relevant messaging and improve campaign performance.
Essentials | Advanced | ||
|---|---|---|---|
Feature | Audience Insights | AI Insight Builder | Audience Insights + AI Insight Builder |
Age insights | |||
Gender insights | |||
Location insights | |||
Marital status | |||
Languages spoken | |||
Net worth estimates | |||
Home ownership status | |||
Education insights | |||
Household indicators | |||
AI-driven segmentation | |||
Cost | Free | 10% add-on to your plan | 20% add-on to your plan |
Turn Your Contact List into Marketing Intelligence
Campaigner helps you understand the people behind those email addresses.
With Audience Insights and AI Insight Builder, you can discover valuable audience segments, personalize your messaging, and build smarter campaigns that drive stronger engagement.
Audience Insights (Essentials) is automatically available for Campaigner customers in North America.
To unlock deeper insights and AI-powered segmentation, contact our team to learn more about enabling AI Insight Builder and Advanced Audience Insights.