How does Campaigner compare?

You have choices when it comes to email marketing, so what makes Campaigner the best?

"As with any software you buy, the 'sell-in' always goes well, it always sounds exciting and any barrier seems insignificant. The difference with Campaigner, was that all these statements were actually true.

Not only did they help us with the onboarding but they've also given us dedicated time and training to help bring some more of our 'outlandish' automations to life. They've really helped modernise our Service and provide us with the capability worthy of our incredible donors."

Andrew Harris

Head of Donor Engagement
Non-Profit Organization Management

Verified Capterra Review

Why Growing Teams Choose Campaigner

There are plenty of email marketing options for businesses launching their first digital marketing efforts. However, as marketing strategies mature, teams often find themselves hindered by tiered access to advanced automation, rigid audience-based pricing, and limited technical support.

Campaigner is built to bridge that gap. It provides the advanced workflow logic and sophisticated segmentation that experienced marketers require, while maintaining an accessible interface and providing expert support to every user.

Campaigner vs Constant Contact

Both Campaigner and Constant Contact help businesses create and send professional email campaigns. The difference comes down to how far you want your email program to go.

This comparison breaks down features, automation, SMS, support, and ideal use cases so you can confidently choose the platform that fits your business today and as you grow.

Campaigner vs Mailchimp

Mailchimp has moved toward becoming an all-in-one marketing platform for small businesses, while Campaigner remains focused on providing advanced email and SMS automation for marketers who prioritize deliverability and technical depth.

Choosing between the two depends on whether you value a broad marketing suite or a platform designed for sophisticated, high-volume email strategies.

Feature	Campaigner	Constant Contact	Mailchimp
Best For	Growing businesses and ROI-focused marketers	Small businesses, nonprofits, and local organizations	Small businesses, nonprofits, and local organizations
Marketing Automation	Advanced visual workflows with branching logic and behavioral triggers	Basic autoresponders and linear drip campaigns	Tier-gated Customer Journeys
SMS Marketing	Fully integrated email + SMS journeys	Limited; often requires add-ons or separate sends	Limited; often requires add-ons or separate sends
Personalization	Dynamic content, geo-location, and advanced data use	Basic merge tags such as name or city	Dynamic content and Predictive Segmentation require the Standard plan or higher
Deliverability Support	Dedicated experts and proactive reputation protection tools	Built-in safeguards without dedicated expert oversight	No built-in list cleaning; requires manual management or paid 3rd-party integrations
Reporting & Analytics	Advanced performance and engagement insights	Core metrics like opens and clicks	Basic opens/clicks in Essentials. Enhanced insights require Standard / Premium tier
Support & Services	Onboarding, Creative Services, and Deliverability Specialists	Standard phone, chat, and email support	Phone restricted to Premium users
Pricing Approach	Scales with advanced features, automation, and multi-channel usage	Optimized for simple email programs and minimal setup	Includes unsubscribed contacts

Trusted by customers worldwide.

Having been involved in email marketing since the early 1990’s, I was somewhat jaded and cynical about cloud-based platforms until 4 years ago. Sure, they all did the job, but usually skimped somewhere – email design, segmentation or analytics were often crude – and most were a clunky user experience.

Then I encountered Campaigner. Wow! I was truly impressed by how easy it was to set up and operate. I migrated all my client accounts across, and now manage them smoothly & time-efficiently – on the rare occasions support is needed, there’s responsive live chat & email answers within a business day.

Apart from being feature-rich and a dream to use, it’s also competitively priced, which means I can make it available to a broad range of end-user clients easily. So, Campaigner helps me win and retain customers – I can’t imagine life without it.

I was impressed from the first time I had any contact with Campaigner. Wow – Not only was my Customer Success Manager thorough, he was very patient and not only showed me how to navigate the platform, but he also allowed me to ‘figure’ it out on my own. Which is generally the best way for someone to learn.

It is obvious that Campaigner prides itself on customer service and it shows! I’ve dealt with several digital marketing organizations and certainly my share of email providers, which we discussed. I can see why Campaigner is a leader in digital email marketing and I’m looking forward to a long and productive relationship with Campaigner.

I’d like to give a quick shoutout to Tim. My client had emailed support last week (with me cc’ed) and she was concerned the issue would likely take several days or even weeks to resolve. I was guessing just a day or two.

Then just 10 minutes in I was doing a double-take at Timothy’s message saying it was resolved and asking if there was anything else he could do!

And beyond that, he’s helped me a few other times and it always seems to be a pleasant, better-than-expected interaction (which goes for all of Campaigner Support as well).

When Campaigner updated the software to utilize the drag and drop editor it was a game-changer! So easy to design templates for simple or more detailed email campaigns. Campaigner has been the best email marketing software that we’ve used so far and helps us to automate communications to our patients quickly and effectively.

We also have to shout-out Campaigner’s responsive customer service and support teams. Whenever we have had any issues with our account, the team is quick to respond and resolve any issue that we are experiencing. Speedy support is hard to come by in the software industry.

This is third mailing software we’ve tried, and the only one which ticked all the boxes. It’s ease of use, it as less bounce rate and the stats showing how the emails were received have all enabled us to focus on the content of our mailers and grow.

Campaigner’s learning curve on the software isn’t difficult and the data showing how many of our emails were opened have been the high points and enabled us to grow.

Campaigner is a great email marketing system for us. It does what our larger system used to do but is far easier for our non-technical team. The email reporting is outstanding as well. We will be definitely renewing!

Setting up email campaigns are quick and easy – even for our non-programming marketers! The templates are pretty good and seem to do well with all of the gmail and yahoo email restrictions. I love the testing features and the detailed reporting is great!

Well-structured, well-supported, and fully-featured. Campaigner has a vast set of tools to allow us to customize our emails with personalized information. The reports and analytics are best-in-class. We use this for internal communications in a large (10,000+ employees) company with offices spread across the U.S.

The fact that Campaigner gives s 30-day free trial is, by itself, a really good feature for those trying it out.

The team consistently rises to the occasion, going above and beyond to help us resolve these challenges.

Their support begins right from the inception of a campaign, assisting in the development of email templates, to the very end when scheduling deployment.

This collaborative effort is crucial in ensuring that our campaigns are not only executed swiftly but also maintain the high-quality standards we aim for.

Upon engaging with Campaigner, I was immediately struck by the high-functioning intelligence of our account manager.

She, and the Creative Services team, not only addressed my immediate needs but also laid the groundwork for a robust infrastructure that now supports our bi-monthly email campaigns.

Frequently Asked Questions

Does Campaigner offer a free trial?

Yes, Campaigner offers a 30-day free trial that provides full access to its feature set, allowing you to test its advanced automation and deliverability tools before committing.

How does Campaigner handle automation?

Campaigner supports multi-step workflows, branching logic, behavioral triggers, and lifecycle campaigns.

Does Campaigner prioritize deliverability?

Campaigner places a strong emphasis on deliverability, offering access to dedicated deliverability experts and proactive reputation protection tools.

Does Campaigner include SMS marketing?

Yes, Campaigner offers integrated SMS and MMS marketing. Unlike platforms where SMS feels like a separate add-on, Campaigner allows you to build multi-channel workflows where email and text work together to reach your audience on their preferred devices.

How easy is it to migrate to Campaigner?

Switching platforms is straightforward. Campaigner provides dedicated onboarding assistance to help you import your contacts, recreate your segments, and set up your automation workflows. Our team is available to ensure your transition is seamless and your deliverability remains stable.

Does Campaigner charge for unsubscribed or inactive contacts?

Unlike some platforms that include every contact in your “audience”—including those who have unsubscribed—Campaigner’s pricing is based on your active contact volume. This ensures you are only paying for the subscribers you are actively marketing to, providing a more transparent and cost-effective billing model.

Can I use a custom domain for my emails and landing pages?

Yes. Campaigner encourages the use of custom domains to strengthen your brand identity and improve deliverability. Our support team can assist you with the technical setup, including DKIM and SPF authentication, to ensure your emails are recognized as legitimate by major inbox providers.

The Verdict

If you want a broad marketing tool or simple email marketing solution, there are plenty of good choices.

If you want to build automated journeys, integrate email and SMS, and work with experts focused on deliverability and results, Campaigner is often the better long-term choice.

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